Empowering Creativity Through Personal Stories
Oshua is more than a brand, it’s a movement, a revolution, a space where creativity and innovation collide to ignite change. Founded by Ashwak Alshabibi, Oshua was born from a deep need for self-expression, a refusal to be boxed in, and a passion for storytelling, art, fashion, healing, and technology.
Growing up, Ashwak was told who to be, how to think, and what path to follow. Creativity wasn’t an option, art wasn’t a career, and self-expression wasn’t a priority. But she found her voice in poetry, dance, sketching, and design, crafting her own world where emotions had a place, and stories could be told without words. She designed fashion that embraced real women’s bodies, created comics where girls like her were superheroes, and captured movement and emotion through faceless photography.
Despite societal limitations, she pursued a career in tech, mastering everything from network engineering to business consulting, STEM education, app development, and digital media. But no single title could define her, she was a creator, an innovator, and a storyteller at heart.
In 2023, she embraced the full scope of her vision and founded Oshua, a name reimagined from her own, symbolizing limitless creativity, empowerment, and transformation. Oshua is a fusion of art, fashion, technology, and healing, a space for those who refuse to be put in a box. It’s a global platform connecting artists, visionaries, and changemakers, empowering them to share their stories, embrace their creativity, and disrupt the status quo.
Whether through immersive storytelling, innovative design, or cross-cultural collaborations, Oshua is here to challenge, heal, and inspire, one creation at a time.